52 marketing professionals AI-skilled in 6 weeks
How the Customer Growth & Engagement team of DPG Media learned to use AI in a structured and efficient way for their daily work.
DPG Media about the training
2 minutes. Participants share their experience.
From sparring partner to structured workflows
The Customer Growth & Engagement team of DPG Media, responsible for campaigns, CRM, growth marketing and customer experience, was already using AI. But like many teams they ran into the same problems: inconsistent results, time lost rewriting prompts, and uncertainty about which tool to use when.
The question wasn't "should we use AI?" but "how do we use it structurally and efficiently?" With 52 professionals spread across Amsterdam and Antwerp, and roles ranging from Product Manager to CRM Marketeer, DPG needed an approach that both laid a solid foundation and offered depth for advanced users.
Three phases to becoming AI-skilled
From broad foundation for everyone, to targeted depth for specific roles.
Copilot Fundamentals
- Prompt structure (TASK, CONTEXT, ROLE, FORMAT)
- Gemini interface and Google Drive integration
- Critically evaluating AI output
AI Workflow
- Breaking complex tasks into AI steps
- Building reusable workflows
- Setting up your AI work environment
AI Knowledge Base
- Structuring team knowledge for AI
- Building context documents
- Knowledge bases for consistent output
What participants say
"You notice people struggling to get good results and then just giving up. This course really helps you improve your output."
Melanie van Hagen
Product Manager, Short Content
"Many colleagues think: I might as well do it myself. But in a session like this you learn how to build efficient prompts that keep working for you long-term."
Dennis van den Bogaard
Product Manager
"You know how AI works, but it's those small tweaks to your prompt that just make the output better. That's really valuable."
Daniëlle Ooms
Online Marketeer
Concrete changes
From ad-hoc to structured
Prompts now follow a fixed structure (TASK, CONTEXT, ROLE, FORMAT)
Tool choice based on goal
Team knows when Gemini, ChatGPT or Claude works best
Smarter data input
Screenshots and plain text instead of uploading presentations
Reusable workflows
Build once, deploy structurally
AI as co-thinker
Don't figure out everything yourself, let AI think along from the start
It's those small tweaks that make the difference. Now I get output I can actually use.
Participant, DPG Customer Growth & Engagement